The best book marketing strategy will result in new readers who will then help spread the word about your wonderful book. To ignite this sort of passion among readers, you need to be creative and consistent, but never pushy.
That means you need to talk about something other than your book. Sounds confusing? Hear me out…
Imagine you are at a dinner party. You mingle and introduce yourself. You sit down and have dinner. Afterwards, you mingle some more. During the course of the evening, you might mention that you’ve written a book and proceed to describe it. But you wouldn’t talk incessantly about your book. Similarly, if the people gathered decide to meet again in a week, you certainly wouldn’t launch into the same conversation about your book. This is true in the world of online book marketing.
You need variety in your conversations in order to be interesting and make people like you. The nice thing about book marketing is that when readers like you, they reward you by purchasing your book.
My book marketing strategy consultations and classes (phone, Skype, Zoom) offer best practices for getting the word out on your book and building a readership.
Social media dos and don’ts
Blogging topics other than “buy my book”
Creating your own graphics
Promotions and advertising that won’t break the bank
Marketing secrets even the publishers don’t know
Answers to your own questions